We might think of future technology as being flying automobiles or robot butlers, however actually the device you are utilizing to read this was thought of future expertise just some years ago. The birth of Internet and on-line social networking sites tremendously decreased the prices of business operations. Though the views of Jenkins are not groundbreaking in modern media studies, they do remind us of the transcendental impact of digital applied sciences and new media.

On some stage, we are capable of negating and controlling the media in a given method, on the similar time we’re totally immersed in an atmosphere that is constructed driven by the technological gadgets, machinery and language manipulated through media talking points and advertisement(seduced subliminally), polls, and varied other programming.

Tv programming (which he contends is simply that) earlier than the remote management was a high-down system, the viewer sat in the chair and consumed what was being fed to bodily requirement of strolling over to the machine and changing the channel meant that most people didn’t change the channel and consumed the programming and the remote control changed that and gave the viewer more power.

In line with Rushkoff, our obsession with reality tv is a product of a tradition that has us continuously tuned in to what’s occurring in the present – just click over to Twitter or Facebook and you’ll see actual-time updates from people all around the world, a lot of whom you’ve got in all probability never met.

Musk and his crew utilized a variety of pre-current applied sciences which have just lately entered the ecology the Leap movement controller (which permits for naturalistic interaction with the visual information on the display screen), the Oculus Rift (which creates a fully immersive virtual atmosphere), 3D printing, and plenty of other applied sciences, to create a new means of designing and manufacturing new rocket parts for his non-public house program SpaceX (, 2013).