The fast tempo of technological advancements explains clearly why producers focus on getting modern products to market. There are many future technological ideas and innovations floating across the internet, and none so compelling as the implementation of holographic show and infra red keyboard. Rushkoff does not restrict his writings to the impact of know-how on adults, and in Playing the Future turns his consideration to the generation of individuals growing up who perceive the language of media like natives, guarded against coercion.

The growing majority which can be being engulfed and depend upon present-day applied sciences, gadgets and their embedded strategies, have reached a mass important stage of technological unconsciousness. At the most basic level, virtual and augmented actuality technologies can be used to help shop workers find lost stock in the storeroom.

“It tries to find out what roles media pressure us to play, how media structure what we are seeing, and why media makes us really feel the way in which we do. Media Ecology is the research of media as ‘environments.’ It is studying these environments that we start to know communication and reality, and reality as communication that we glance into the true actuality, or is …